Intrepid Travel has signed a deal with the Indigenous Tourism Association of Canada to pledge CAD500,000 over the next five years.
By the end of 2026 75% of Intrepid’s Canadian tours will include at least one indigenous experience, it says. Intrepid and ITAC will develop community-led products and co-create new signature indigenous-centred adventures.
“The vision is simple. Every traveller who visits Canada with Intrepid should leave with a deeper connection and understanding of indigenous culture,” says Intrepid Canada’s Christian Wolters.
ITAC ceo and president Keith Henry says demand is higher than ever for indigenous tourism, but indigenous-led businesses still face limited funding and infrastructure challenges.
“Partnerships like this create tangible opportunities and ensure com munities gain direct economic and cultural benefits, while supporting our vision of Canada becoming a world leader in indigenous tourism by 2030.”
Destination Canada’s 2024 Traveller Segmentation reported more than 60% of highly engaged travellers are now seeking indig enous-led experiences. See more about Intrepid’s Canadian tours HERE.
