World Travellers has extended its partnership with Breakfast on TVNZ 1 to a full show sponsorship role, as it plans to continue to bring ‘supplier stories to life in a way that feels relevant to viewers’.
Over the past year, a number of industry suppliers have been showcased during the four-minute travel segments.
“This partnership is all about putting our suppliers into real conversations with New Zealanders, showing what travel actually looks like right now, being in trustworthy hands with a World Travellers Travel Expert and why it’s worth considering,” says World Travellers gm of marketing Gordy Bayne (pictured with the Breakfast hosts).
“The past year has been about consistently bringing interesting, relevant travel content to the audience, and delivering it in a way that feels natural within the show and by a World Travellers presenter, ensuring credibility and engagement.”
Alongside the in-studio interviews, Breakfast and World Travellers have created on-location opportunities, including a three-part live cross from on board Oceania Cruises’ Riviera during its Auckland visit, adds Bayne.
“With major global events and strong outbound demand shaping the year ahead, the sponsorship positions World Travellers, and its partners, at the centre of New Zealand’s morning travel conversation,” he says.
