Cosmos has unveiled a new campaign, positioning it as a trusted and reliable choice, as it looks to go ‘back to basics’.
The campaign is titled Travel Deals You Can Trust, and Globus family of brands’ head of marketing Asia Pacific Johanna Raeder says it delves directly into Cosmos at its core, a low-cost but experience-rich package, underpinned by trustworthy deals for all types of travellers.
“In an increasingly crowded market, we’re doubling down on our offering and communicating our commitment to providing our customers with a trusted, good old-fashioned value-packed travel experience, not only costing less, but one that is flexible and hassle-free too,” she says.
The campaign also serves as a reminder, says Raeder, not to put dreams of exploring the world on hold because of a restricted budget or time constraints when it comes to planning. “Wanderlust doesn’t just disappear, and that’s where Cosmos comes in.”
The campaign is live through to 30 Apr in Australia and New Zealand. It spans online display, print, social and email, the launch coinciding with a sale offering savings of 10% on every single Cosmos tour in 2026 and 2027 booked before 30 Apr. For more information, see HERE.
