Korea achieved a record breaking year in regards to tourism from Oceania, including a ‘particularly strong’ performance from the New Zealand market, where the destination’s spring blossoms and history have continued to gain interest.
The Korea Tourism Organization says Kiwi arrivals into Korea last year grew 6% to more than 44,700. Apr was the peak month for travel with more than 5000 heading to the destination for the spring season.
What’s notable about the rise is that it comes despite less connectivity.
Air New Zealand suspended its direct service early in 2025, but the destination’s history, culture and heritage is keeping Kiwis keen, as well as a growing interest in K-culture and seasonal travel.
Also playing a role is the South Korean Government extending the temporary K-ETA exemption for New Zealand passport holders to 31 Dec, meaning Kiwis can complete the e-arrival card online three-days before departure for free, with KTO saying this also speeds up immigration.
. . . Outlook
Looking ahead to 2026, further Kiwi growth is expected as the KTO points out that 67% of travel agents in New Zealand see Korea’s popularity rising and 82% forecast strong growth over the next five years.
The KTO will also make an effort with the trade to maintain this momentum with an ongoing trade training series that includes webinars, and it will be attending a number of events. Local representative Jeeyoon Lee urges agents to reach out for tailored training sessions by emailing jeeyoon.lee@walshegroup.com. See the latest brochure HERE.
