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Envoyage: Strategic Not Linear Growth

The competition in the broker space is heating up, and as the Envoyage annual conference gets underway in Queenstown, Flight Centre Travel Group’s overarching indepdendent brand is confident of its progress and evolution of the Envoyage network.

Backed by the might of FCTG, Envoyage New Zealand general manager Jason Buckley says ‘Envoyage is not just growing; it’s evolving amid an environment of deliberate change’. “In a dynamic travel landscape, we’ve navigated a year of signif­icant transformation, including some anticipated member tran­sitions,” says Buckley addressing some changes to its broker base. “This member movement allowed us to sharpen our focus as we strategically invest in the future.”

. . . Attuning

With a focus on fostering a forward-looking community of entrepreneurs, Buckley says its com­mitment to its members remains ‘stronger than ever’. “The past year has proven that growth doesn’t always look linear; sometimes, it’s about refining our community to be future fit,” he adds. “By embracing change and focus­ing on empowering our inde­pendent entrepreneurs through support and innovation, Envoyage is not just surviving, but thriving.”

. . . Progress

Envoyage now has 270 travel pro­fessionals in its group and as new members join, Buckley says it high­lights the ‘continued appeal and the strength of our value proposition’. “Our strategic investments in technology, including a new air marketplace, a purpose-built digital ecosystem, ‘Home’ and a transition to a single operating platform have seen a focus on streamlined oper­ations and enhancing the member experience.” Cutting-edge marketing tools are also said to have directly correlated to increased sales for its members. In addition, new roles including a member success manager and a TMG community manager ‘under­score our dedication to personalised support and fostering a vibrant, connected community’, he adds. “We’re building a resilient and for­ward-thinking network, proving that strategic evolution is the true path to long term sustainable success.” There are more than 200 delegates, including 70 supply partner repre­sentatives, at the ZQN conference. “The event is not only about mem­ber connection, but also about fos­tering strong supply partnerships,” adds Buckley.

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