New Zealand’s largest locally-owned hotel management platform will debut on 01 Apr, following the successful merger of Capstone Hotel Management and Marsden Group, a move the now expanded Marsden Group claims will allow it to compete with international hotel groups.
The merger sees Capstone Hotels & Resorts Limited join Marsden Group within a unified group structure, though it will continue operating as a distinct brand.
It also brings together national sales capability, consolidated revenue management infrastructure, and enhanced procurement leverage across the combined portfolio.
Sajad Bassam has been named ceo of the combined group, with founder of Capstone Clare Davies retaining an equity stake in the business and serving as chief operating officer. Bassam says the merger was about building a plat form for strategic long-term growth in New Zealand, explaining that as international hotel operators expand into New Zealand, inde pendent platforms need scale to compete effectively.
“With Capstone, we are creating a stronger, more scalable group that can pursue opportunities with confidence and deliver long-term value for our owners and partners,” he says.
Davies adds that, for owners and guests, this represents a strengthening of capability behind the scenes, while maintaining complete continuity.
For more on Marsden Group, whose portfolio also includes Marsden Hotels & Resorts, Ramada, Wyndham Garden and Microtel by Wyndham, see HERE.
