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Choice Is The New Luxury In Cruise

When it comes to what clients want from their cruise, it’s the option to choose how they spend their time, as a new study reveals that 99% of cruisers believe having a variety of shore excursions is important when selecting a river cruise.

Choice Is The New Luxury In Cruise
c-Avalon

The Avalon Waterways Wish List Survey asked nearly 10,000 travellers what they want from cruise, and the demand for flexibility appears to come as no surprise to the cruise line that says it has built its river cruise model around personalisation.

Avalon Choice excursions, it says, allow guests to select how they want to experience each destination with included Classic, Discovery and Active experiences. Avalon Waterways president Pam Hoffee says travel feels more meaningful when it reflects who the traveller is.

“That’s why Avalon continues to infuse our itineraries with more choice, more flexibility and more ways to connect with the places our guests visit,” she says.

“We’ve always believed the best journeys feel personal…that’s why choice is part of our foundation instead of an add-on feature.”

Avalon’s approach to choice is not limited to shore excursions, she adds. The cruise line also offers guests complimentary bikes and e-bikes, and the services of Adventure Hosts, giving travellers confidence to explore beyond guided tours. See more details HERE.

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