Small ship cruising is having a moment, as new data shows the majority of cruisers are looking to vessels with fewer people on board.
Avalon Waterways’ guest research reveals that 62% of travellers prefer cruising on ships carrying fewer than 150 guests, with the reasons behind this including more personal service, more room, and easier embarkations and exploration.
Pam Hoffee, president of Avalon Waterways, says a smaller ship changes how a journey feels. “We can focus more on the guest experience instead of managing volume,” she says.
Kiwi travel consultants on board the line’s recent training charter also reported increased client demand for smaller ships, and river cruising.
. . . On Shore
The research also delved into shore excursions, with some 99% of those surveyed saying having a variety of excursion options matters when selecting a cruise.
As for what styles are the most important, classic guided sightseeing leads the way, favoured by some 60%. Also popular is active experiences at 20% and discovery experiences at 16%, with just 6% saying they prefer exploring independently.
When it comes to tours on land, Hoffee says the difference between travelling in a group and travelling with people you’ve gotten to know is significant. “That’s one of the most meaningful benefits of a smaller ship experience.”
The data’s release coincides with Avalon Waterways’ nomination for Cruise Operator of the Year in the National Travel Industry Awards 2026, with Globus family of brands also finalists for the Land & Tour Operator of the Year award. See more details HERE.
