Oceania Cruises has launched a new global campaign and brand evolution which aims to cater to a growing luxury traveller demand for getaways that are intentional, enriching and offer a sense of ease.
The Joy of Travelling Well is designed to capture Oceania’s belief that the most meaningful journeys are those taken at a considered pace.
It is part of a brand evolution that centres around four pillars: Immersive Itineraries, Intimate and Luxurious Ships, Genuine Hospitality and The Finest Cuisine at Sea.
Chief luxury officer Jason Montague says the campaign offers a ‘clear expression of who we are and what sits at the very heart of Oceania Cruises’. “The Joy of Travelling Well celebrates the unique Oceania Cruises experience through thoughtful details, genuine warmth, and an understanding of what truly matters to our guests,” he adds.
“It’s a celebration of what travel can be at its very best: enriching, rewarding, and full of joy.”
Oceania recently switched to an adults-only product, and is supported by a Your World Included value promise, which includes gourmet specialty dining, unlimited Starlink wifi, shipboard gratuities, laundry services and a selection of onboard amenities, as well as either generous shore excursion credits or complimentary wine and beer during lunch and dinner hours.
The Joy of Travelling Well will launch across multiple channels, and includes refreshed assets and new brand guidelines, as well as a new film which can be found HERE.
