Wilson, the iconic volleyball character from the 2000s film Cast Away has washed ashore in Fiji and found happiness.
The volleyball is the star of a new short film from Tourism Fiji, titled Wilson’s Happily Ever After, which follows Wilson’s journey after being discovers by a young girl on the beach of Serenity Island Resort. The film follows the duo as they explore Fiji, highlighting the destination’s range of experiences, from biking old sugar cane railway tracks through rainforests to partaking in a traditional Kava ceremony. Tourism Fiji ceo Brent Hill says the Wilson’s Happily Ever After campaign allows the NTO to showcase the intimate, everyday stories of Fiji. “Grounded in heart, beauty, happiness and humanity, the tribute film demonstrates how Fiji embraces travellers and showcases the versatile experiences on offer.”
Watch Wilson’s Happily Ever After video HERE.
. . . To Recap
As it launches the new campaign, Tourism Fiji has summarised the Kiwi market’s continued growth. In 2024, Fiji welcomed 226,928 New Zealanders, a 10% increase over 2019’s pre C-19 total of 206,998. This also surpasses the full-year 2023 total of 211,963, signalling continued momentum, it adds. Fiji’s International Visitor Survey data shows that the typical Kiwi traveller to Fiji is staying an average of 8.3 nights, with 81% visiting for a holiday; 6% to visit friends and relatives, 6% for weddings and 4% for business or conferences. Most New Zealanders travel to Fiji in groups (45%) or as couples (39%), while 16% journey solo, adds Tourism Fiji, which adds that one in five Kiwi visitors have visited Fiji five or more times.
