Tahiti Tourisme has launched a new global campaign, Follow Your Feelings, as it looks to work with the local trade to increase Kiwi travel to the destination.
The tourism body has already made moves this year to better support Kiwi agents in selling Tahiti, most notably the recent appointment of Bianca Henry as its dedicated trade manager for the New Zealand market.
Caroline Brunel, account director for Tahiti Tourisme Australia and New Zealand, says Henry’s role is focused on providing tailored training, guidance, and support to agents, ensuring they have the tools and knowledge needed to confidently sell The Islands of Tahiti.
. . . Famils
Brunel highlights two exclusive fam trips planned for those who complete the Tahiti Specialist Program, which she says will provide them with the ‘fantastic opportunity to experience the magic of the islands firsthand’. There’s also a comprehensive trade toolkit for the new Follow Your Feelings in The Islands of Tahiti campaign.
“This resource is designed to help agents promote the destination across their own channels with ease and impact.”
. . . Campaign
The new campaign is centered around a 90-second film shot on four different islands across Tahiti, with the aim of bringing to life the experience on offer in the destination and sharing a sense of Mana —connection.
Highlighted is Bora Bora’s overwater bungalows, the cliffside caves of Rurutu and the authentic tribal horseriders of Nuku Hiva.
“This campaign is about sharing the soul of our islands—the emotions, the experiences, and the deep sense of wonder that make The Islands of Tahiti extraordinary,” says Tahiti Tourisme ceo Jean-Marc Mocellin.
“Each island has its own rhythm, its own story to share, and through this journey, we hope visitors not only discover our islands but also a deeper connection within themselves.”
See more HERE.
