Sweden is known for hiking, northern lights and wilderness, but it’s got a new claim to fame, becoming the go-to destination for sleep tourism.
The emerging trend is where travellers look for places where they can rest up, and Sweden’s Uppsala University sleep researcher Christian Benedict, told the BBC Sweden ticks the boxes. “The abundance of accessible nature and large areas of peaceful wilderness, combined with dark nights, cool temperatures and a cultural emphasis on relaxation, makes Sweden an ideal location for sleep tourism,” he says. Studies have shown that technology impinges on our lives and impacts our sleep, while spending more time in nature is tied to better mental health and fewer sleepless nights.”
. . . Hotels
Hotels are embracing of sleep tourism, and not just in Sweden. Last year Hyatt hotels in Australia and New Zealand rolled out a holistic sleep experience and offers designed to help guests wind down, stress less, and enjoy a refreshing night’s sleep.
Pan Pacific Melbourne offers a Happy Sleepers program. Happy Sleepers features four Sleep Enhancer elements to help guests snooze, including an aromatherapy bath experience, turndown service, a yoga wellness concierge which helps guests prepare their bodies for rest, and a collection of books encouraging guests to read before bed, and stay away from devices.
MACq10 in Hobart also had a Slumber Suite last winter, developed in partnership with Sleep Expert Shea Morrison, which featured a sleepy food and drink menu, scientifically-backed lighting and temperature, a snooze-inducing weighted blanket, room scents, and more.
