Qatar Airways is continuing to invest in artificial intelligence revealing its latest innovations at Web Summit Qatar.
QR chief commercial officer Thierry Antinori says the carrier is increasingly leveraging innovative technologies to enhance and streamline the customer experience. “We aim to provide our passengers with excellence from the moment they open the QR mobile application or website, and our team has developed digital AI tools to guide and engage our passengers throughout their booking and travel experiences.”
. . . Innovations
These innovations include the AI booking experience with Sama, the AI Cabin Crew, which is live on QR’s QVerse app and website. Sama interacts with travellers through voice and chat, guiding them through the booking process and making travel suggestions. There’s also Dream Destination — The Pulse which interprets user emotions to help travellers find their ultimate holiday destination, and The Privilege Club Collection, a digital platform where members can bid on ‘money-can’t-buy’ experiences using Avios.
. . . Seat Finder
Other AI-backed innovations from QR include My Reward Seat Finder which allows members to search for reward seat availability with a calendar showing available options within a 30-day window. The AI Menu Recommendations, Sama guides business class passengers through the menu pre-flight, and makes suggestions. And the carrier’s QVerse offers a virtual tour of Qsuite. QR’s AI Adventure has also been launched, part of a brand campaign, which gives viewers the ability to create an AI version of themselves
