The New Zealand Cruise Association is warning of tough times ahead for the local cruise sector, as it forecasts a 40% drop in bookings for the 25/26 cruise season, compared to the 23/24 season.
And the association is not expecting significant growth in 2026/27.
NZCA Chair Tansy Tompkins says the sharp drop in forecast bookings has many in the industry deeply concerned about the future, and that it reinforces the very real concerns NZCA has been raising since the post-covid restart. “Bucking the global trend of dynamic cruise tourism growth, New Zealand’s booking momentum has slowed significantly, and while final itineraries are still being confirmed, current projections indicate a major downturn.”
NZCA’s current 2025/26 forecast puts the sector below the 2017/18 cruise season, attributed to increasing costs and regulations, and New Zealand’s reputation as difficult to operate in and an unwelcoming destination to the cruise industry.
Tompkins says action is needed, urgently.
The NZCA says it is already in talks with the new Tourism and Hospitality Minister, MBIE, Louise Upston and other key central government agencies to ensure that cruise remains a top priority. It has also been meeting with several cruise lines, highlighting plans for Auckland’s new cruise berth and dedicated cruise terminal.
Tompkins is also calling on those in the industry to help, by championing cruise tourism.
“Highlight the benefits of cruise for your region and New Zealand,” she says. “Your advocacy and support is crucial.” See how to help HERE.
