G Adventures has launched a new digital series showcasing how sustainable tourism can create a positive impact for both travellers and destinations worldwide.
Travel Redefined: Tourism for People and Planet was created in partnerships with the Global Sustainable Tourism Council, exploring innovative approaches to tourism that prioritise destination wellbeing, community empowerment, and environmental conservation.
A highlight of the series is a documentary following G Adventures’ founder Bruce Poon Tip to the Ecuadorian Amazon to visit one of G Adventures very first community tourism partners, the place where he says it all began. “There’s very few people on the planet who get to travel, and with that privilege comes great responsibility,” he says. “It’s a beautiful thing when you decide to go on holiday and your holiday can be an amazing form of giving back and can transform lives and lift people out of poverty.” The series also features Tourism New Zealand, The Islands of Tahiti, South Australia and Intrepid Travel, among others. The digital series content will be available across GSTC’s global platforms, and can also be viewed HERE.
