Intrepid Travel says it’s entering a new chapter, beginning with a new iteration of its Only Intrepid brand campaign, with an increased focus on human connection.
Natalie Placko, the company’s global brand director, says Only Intrepid celebrates the real experiences, places and people that make travelling with Intrepid Travel unique. “We know that what travellers remember most are the connections they forge along the journey and we wanted to put those life-changing moments at the centre of our storytelling in a way that makes the audience feel like they’re part of the action.” The campaign was filmed across Italy, Türkiye, Tanzania, Croatia, Morocco and Kenya, highlighting experiences such as learning to make a traditional meal in a small village in Kenya and hand-making mosaics in Croatia. This next phase of Only Intrepid, Placko says, aims to build on the success of last year’s Only Intrepid campaign, which drove a 55% spike in global brand search, and conveniently comes ahead of Intrepid’s biggest sales moment of the year, Black Friday.
The campaign features updated messaging, QR codes and refreshed calls-to-action, as well as a suite of hundreds of creative assets.
For more details, see HERE.
