Intrepid Travel is doubling down on its commitments to diversity, equity and inclusion (DEI), as the company updates its ethical marketing guidelines, which were first introduced in 2021 in response to the Black Lives Matter movement.
The DEI guidelines originally included five commitments and 25 measurable actions, which as of last year, Intrepid has achieved 22.
The policy now boasts 24 measurable actions.
Intrepid has deepened its commitment in several key areas, including a minimum commitment of $300,000 annually to support BIPOC creators, and an expanded representation of creators to include Black, LGBTQIA+, plus-size, Indigenous and creators with disabilities.
. . . Diversity Strength
Intrepid’s chief customer officer Leigh Barnes points out that diversity is not a threat, but in fact, the travel industry’s greatest strength.
“We believe that the best way to counter divisive rhetoric is to amplify and invest in diverse voices,” he adds. “Our Ethical Marketing Guidelines help hold us accountable, while creating a framework that we encourage others to adapt and follow.”
A progress update on the 2025 Ethical Marketing Guidelines will be available in Jul, in the meantime, the updated guidelines can be found HERE
. . . More Investment
The company has also announced that it is increasing the minimum annual investment in BIPOC owned businesses, events and initiatives through partnerships and sponsorships from AUD100,000 to AUD300,000.
