Front Row Experience is promising curated sports opportunities that go above the usual pre-packaged tour.
The company, founded by David Caldwell, has been launched to fill a gap in the market, offering commissionable sports-themed getaways that are tailored to clients’ needs. Caldwell, who spent 13 years at All Blacks Tours where he was director and gm, says the time was right to focus on a company that could create truly bespoke trips curated to customer’s needs. “What we won’t be doing is putting any products together, packaging them up, putting them on the website and putting a price next to it… we’re much more of a business-to-business type offering.” Instead, contact Caldwell to discuss what your clients want, and Front Row Experience will sort everything to do with and surrounding the sports events; agents just have to worry about flights and few ‘other bits’. “I hope it’s a really simple solution for agents,” says Caldwell.
. . . Golf
An example is a tour that Caldwell is currently putting together for an agent who has a client interested in attending a particular golf tournament with around 20 of their valued customers and high performing employees. “We took the time to sit down with them, understand the customers they were taking, the employees that they were taking, and sort of really get into the weeds of what their specific needs and wants are.”
A website will be launched soon. In the interim ph 021-992-015.