Topdeck is returning to its roots as it reveals it will only offer small group tours going ahead.
The company’s gm APAC Anna Fawcett says the move is a direct response to customer demand within the Gen Z market. “Large groups are perceived as overwhelming and overbearing when infiltrating a destination as tourists,” she says. “Young travellers want to feel like locals when they travel, so our new itineraries have kept this in mind.” The groups will be limited to 18, after a Topdeck survey found that 68% of young travellers would prefer to travel in a group of up to 20 people. “Smaller groups with Topdeck allow better access to more immersive on-road experiences like cooking classes and adventure activities, which simply aren’t doable in large groups,” adds Fawcett. Flight Centre Travel Group, owner of Topdeck, has welcomed the move with its global ceo Graham ‘Skroo’ Turner saying his first trip to Europe had only 14 people on board, so it feels right to return to that smaller group style. “It’s also exactly what younger travellers today are telling us they’re looking for.” Topdeck will officially relaunch in late Sep with a full brand refresh and the debut of an all-new portfolio of small-group tours, set to operate from Apr 2026. To stay up to date with the launch, see HERE.
