The Expedia Group is scaling up its B2B platform by piloting a swathe of APIs aimed at unlocking more value from travel packages for partners.
This includes the testing of a travel insurance API on Expedia TAAP, giving agents the ability to offer trip protection in the booking path. Expedia has also confirmed that it will soon test an API for air, enabling seamless integration of plane travel with accommodation and car rentals, as well as an API for car rentals providing access to inventory from 110 brands across 190 countries. Activities also form part of the new foray, it says, offering 170,000 bookable experiences globally. “We’ve built the largest B2B travel network in the world, and it is the strength of those connections that drive real results,” says Alfonso Paredes, Expedia Group president of private label solutions. “Our new … APIs take that even further, making it easier for partners to access more supply and leverage our intelligence.” The Expedia Group advertising division is also launching a suite of media upgrades focused on helping its partners reach travellers ‘during the critical inspiration phase before they land on a booking page, as well as the ability for travel brands to better target consumers using Expedia’s first-party data’. DMOs can now also sponsor bonus rewards to incentivise visits to their destinations, it adds.
