New Zealanders are keen to take flight, with the majority of us planning a trip within the next year, and the very few staying home doing so largely because of cost, rather than a lack of desire.
That’s according to research from Allianz, which earlier this year asked Kiwis where they want to go, how long they want to go for, and even what they want to pack. The travel insurer also analysed what’s holding people back from booking. Starting positive, of the 75% of Kiwis who want to travel, Australia was named as the most popular destination—accounting for some 28% of trips. Asia is in second place at 18% and Europe third at 8% followed by the Pacific Islands and North America at 8% and 4% respectively. Age-wise, those 18-29 years old prefer Australia, while those between 30 and 49 have more interest in Asia. As for length of trip, most aim to travel for about two weeks, and will likely travel with someone.
. . . VFR Top Motivator
Visiting friends and family is the main motivation for travel shows the research, and recommendations from family and friends are also the main inspiration, states Allianz. However, social media, especially Instagram and YouTube, are also listed as playing a role. When it comes to packing, Allianz found that essentials include entertainment, preparations for lost luggage, and navigation tools, as well as digital wallets and e-sims.
. . . Relaxed
Among the more interesting findings was that Kiwis are kind travellers, and also quite relaxed. The report found that 41% of us are willing to offer our seats to allow families to sit together and more than a third are willing to share armrests, while 38% take their shoes off in-flight.
. . . Concerns
For those not traveling in 2025, the primary reason is a lack of sufficient funds, with most budgeting up to $5000. Interestingly, those who are not travelling think they need double this amount. As such Allianz believes there is a misconception that clients need to save more than is required. It’s also worth noting that those not travelling also tend to take twice the amount of time to plan holidays—typically over a year in advance. The concerns for those travelling include flight cancellations and delays, as well as getting sick, and looping back to costs, having insufficient funds whilst overseas.
