The Travel Corporation has announced a new growth strategy which includes investing in the trade and plans for its touring and cruise brands across new ‘power segments’ of youth, mainstream and luxury.
The plan is, among other things, designed to better support the trade through enhanced investment and global capability. It includes a ‘substantial investment’ in TTC’s travel agent portal, white labels and APIs to make accessing its product and bookings as seamless as possible. Globally TTC will expand its on-road sales team, create an inside sales team and add resources to its partner services to streamline and expedite service support. Under the new ‘power segments’, youth is led by Contiki; Trafalgar leads mainstream along with Insight and Costsaver; while the luxury segment is Uniworld and Luxury Gold.
. . . Cleaver’s New Role
Under the rejig all tour brands global sales will report to newly-appointed chief sales officer, Melissa DaSilva. New Zealand-based Scott Cleaver (pictured) takes on a new global role as svp sales operations; while Andrew Young remains svp sales Oceania, working with the Australasian trade. “ This plan is about ensuring our brands are easier to sell, better supported, and more competitively positioned in every market,” says DaSilva. “We’re investing in the systems, tools, and partnerships that help our trade community grow with us.” TTC’s specialist and adventure division (AAT Kings and Adventure World) isn’t included in the rejig.
. . . Uniworld
Uniworld ceo Ellen Bettridge adds that TTC’s focus on product scale extends to expansion of the river cruise fleet, including increased Uniworld capacity and new ships to be added to the newly-launched Trafalgar River offering.
See upcoming issues and stories for more details.
