Club Med is looking to strengthen its presence in the New Zealand market with the appointment of Adam Ferraro as it’s new bdm charged with managing trade accounts in New Zealand directly.
Club Med Pacific gm Michelle Davies says the brand has experienced significant growth in New Zealand, with sales predicted to increase by 44% over the next three years.“We are thrilled to have Adam widen his scope under the exceptional leadership of Lisa Bacon, helping us to reach our ambitious targets,” she adds. This restructure, which transfers the sales representation back in-house from Travel Marketing, hopes to enhance Club Med’s understanding of New Zealand’s market dynamics, as well as bolster brand recognition and its relationship with trade partners.
. . . Ferraro
Ferraro has been with the company for more than two decades, and is also bdm for Victoria and Tasmania. He specialises in Club Med’s ski product, and says taking on the Kiwi role presents an exciting opportunity. Agents can reach out to Ferraro HERE, and find out more on Club Med HERE.
