APT Travel Group has rebranded as APT Luxury Travel and launched a new look and brand campaign.
APT Travel Group’s chief marketing officer Jason Shugg says the new design will help the group better communicate ‘the elegance, quality, and service that APT is known for’ while also reflecting its heritage in creating travel experiences for travellers for decades to come.
“With the new monogram, enhanced digital presence, and refined new look, we’re reinforcing our position as a leader in the luxury travel market,” he adds. The new marketing campaign, which features the tagline ‘Everything to a T’, emphasises APT’s commitment APT’s New ‘Era Of Excellence’ Starts to providing exceptional service and attention to every detail.
The rebrand follows a series of luxury investments from the group, including the debut of APT Ostara and Solara, two next-generation river ships in Europe, as well as the launch of Australia’s first luxury paddlesteamer the PS Australian Star, and a recent strategic global partnership with Seabourn.
And, while APT may look a little different, Shugg emphasises to agents that the essence of APT remains unchanged. “This is not just a fresh look; it’s a celebration of APT’s rich heritage and a reflection of our unwavering commitment to delivering unparalleled travel experiences.”
See the campaign video HERE.
